![]() ![]() One woman in the audience tears up immediately when she walks on stage, thereby triggering all of us empathetic criers at the thrill to her proximity. It is hard to overemphasize how important the show is to book publishers - 50 million books have been sold after Oprah’s blessing, by her own count - and this imprimatur will definitely help purchases on the Apple Books application.Ī post shared by Oprah is because of Winfrey’s effortless charisma and warmth on camera. This is the future of commerce-based entertainment: It’s well-produced, it’s interesting, and it seamlessly incorporates social media to create a community. Yes, “Oprah’s Book Club” is product placement on a number of levels - but it doesn’t seem forced or vulgar. The segment has evolved and expanded over the years, and now includes significant online engagement this new incarnation debuted as a one-hour show last week on Apple TV+. That book, we’re to believe, is Ta-Nehisi Coates’ “The Water Dancer,” Winfrey’s latest selection for her book club, which started as a segment on “The Oprah Winfrey Show” in 1996. ![]() Reclining on a divan, wearing what I can only fantasize is very, very expensive cashmere in lush neutral tones, Oprah Winfrey is relaxing - Apple Watch on her wrist, iPad in her hand - and reading a book. The title screen for “Oprah’s Book Club” on Apple TV+ is a portrait in serenity. ![]()
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